VODKA MARTINI

ABOUT

Like bespoke suits and men with hats, certain things just emit class. We like our martini custom tailored with vodka, dry vermouth and a citrus twist. Strong, debonair and never out of style.

DETAILS

Prior to the 1950s, gin martinis were all the rage. Then came a marketing campaign highlighting the odorless, colorless characteristics of vodka. It was meant to attract those who found the gin in traditional martinis too herbal - and it worked. Vodka martinis were everywhere, from Bond movies to Rat Pack appearances. They were even famously celebrated in the “3-martini lunches” popularized by the ad men of the 60s and 70s. And you thought Zooming with clients in your pj pants was brash.